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Subway can protect against backlash by engaging with established nonprofits – as opposed to paying off victims – and by keeping its efforts public but low key (think Twitter rather than TV spots).
Similar(58)
It was subtle and low key and I think that's why it flew under the radar and even garnered an amazing amount of invective and derision from some viewers.
The launch was fairly low key but what does everyone else think?
"I thought the Yankee Stadium crowd was very low key, especially for a Subway Series," said Todd Zeile, the Mets' first baseman.
Quiet, low key.
"We are low key".
"Low key," she muttered.
"Very low key.
But very low key".
"He's very low key.
It was very low key.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com