Then after a low-key release over here in November, it sold an impressive 100,000 copies by Christmas.
Heading for a more low-key release, I Saw the Light, a biographical film about the life of singer songwriter Hank Williams, is due in cinemas in March.
The Sun Came Out was released later that year, a low-key release by Selway's standards, but a handy place to find solo direction.
Trials of the system last year offered a warning of what may follow, with complaints about its slowness and erratic data leading to major tweaks before its low-key release on New Year's Eve.
It would be a very low-key release, with only 100 LP records being pressed after the sessions were finished.
The album was a critical success but received a low-key release and only made number 87 in the UK charts.
After years of low-key releases, the idea of heading for the charts again has him galvanised.
After a great many limited-run, low-key releases and messageboard ubiquity, Pink is now something of a scene leader, credited with a musical subtrend known, only half seriously, as "chillwave".
After a handful of low-key releases, cuddly Tyneside troubadour Richard Dawson hooks up with Domino's increasingly substantial Weird World imprint for another skewed slice of ramshackle Northumbrian psycho-drama.
And though it has garnered a cult following (and a low-key DVD release) in the years since, it has stood somewhat in the shadows.
On the other hand, the film has already beaten all the odds by winning six nominations after a low-key August release.
