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"It has a very low gloss," Mr. Weintraub said.
A novel waterborne polyurethane (WPU) resin with low gloss and micro-roughness was synthesized by the prepolymer and self-emulsification method.
In general, this WPU resin endowed the film with micro-roughness, moderate hardness and good adhesive strength, making it very prospective in substitution for the traditional low gloss coatings.
The high-solids (NVW ∼70%) pigmented coatings (PN-series) presented excellent adhesion (5B), flexibility (>32%), impact resistance (160 inch-lbs)., MEK resistance (>200 rubs), very good mar resistance and low gloss at 60 and 85°.
He ordered "Johnson for Senate" signs and bumper stickers that were low gloss, chose adhesive lapel stickers (25,000 for $400) rather than pins (as much as 70 cents apiece) and had Johnson driven around, rather than flown, even on 10-hour round trips.
60° gloss was chosen for its sensitivity to both high and low gloss values and can thus be used over the full range of gloss decay.
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On the other hand, the lowest gloss values correspond to Formulation H and Formulation I, which contain purely of the wax and of the defoamer, respectively.
Young people, he believes, crave immediacy and low-gloss, unfiltered content.
As a throwback jazz singer and a swinging pianist, Ms. Krall favors music of crispness and low-gloss polish.
"Secretly charmers feel like they're frauds," Ms. Mann sings, steeling her warm, low-gloss voice with a suspicious certainty.
Gary Lightbody, the group's perfectly named frontman, sings in an appealingly low-gloss croon, soft but clear and believably vulnerable.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com