Your English writing platform
Discover LudwigExact(2)
Both Apple and Google need what Jobs describes as "free and low cost" content that engages users and attracts advertisers.
TV.com will be abandoning its emphasis on video for more (we presume low cost) content such as "entertainment features, breaking news, trivia competition, and polls".
Similar(58)
This approach can be successful when the audience itself ends up being the supplier of low-cost content.
Mr. Shirky said the new technologies and companies "haven't fixed the larger problem," that people don't want to decide whether a piece of low-cost content from obscure artists and authors is worth it.
There was low-cost content, some of it from prominent contributors, combined with an unapologetically liberal bent; there was a relatively sophisticated system of aggregating content from other news sources; there was a way to build a community of comment around it.
Seed, of course, is Aol's new low-cost content management system for soliciting articles and photographs for its network of existing Websites.
But the revenue from Internet advertising will not reach the same level as ad rates on traditional media, and thus digital platforms will churn out low-cost content: More cheap entertainment and cheap information to come.
In a wide-ranging conversation covering the role of consolidation in the current media marketplace and platforms that have performed the best for HuffPost, Polgreen was most emphatic on the need for free or low-cost content online.
You could compare this approach to the Demand Media model, the route AOL is taking towards massive low-cost content production and Seeking Alpha's strategy in the stock market vertical.
The real money makers – cookbooks and crossword puzzles – are clearly not even making B&N much cash, which suggests that the other publishers who depend on fast-turnaround, low-cost content to support the grand publishing pyramid where The Corrections is supported by sales of Kim Kardashian's tips to a better marriage, are pretty much sunk.
We're not alone: VC Mark Suster is making a big bet on Maker Studios, which has scaled by focusing on low-cost content and aggregating views on YouTube: "the reason most content companies have failed is that they sought to build own-and-operated properties and had high cost models", he stated on a panel I was moderating at Streaming Media West.
Write better and faster with AI suggestions while staying true to your unique style.
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com