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It has been hit by low consumer confidence, squeezed household budgets and tough competition.
The high producer surplus comes at the cost of low consumer surplus.
Inflation is currently extremely low: consumer prices rose by only 1.1% in the year to September.
T-Mobile USA has pulled the devices from its retail stores citing low consumer demand.
The British firm blamed the drop on Europe's struggling economy and low consumer confidence.
Monopolistic markets occur when one company dominates a market, leaving consumers with high switching costs and low consumer choice.
In the US, the movie is said to be suffering from insufficient "buzz" and "low consumer engagement scores".
"If rates stay low, consumer and mortgage lending would be strong, as well as commercial lending," Mr. Maran predicted.
"All of that goes into the pot and make a very volatile market and low consumer confidence," Oddy said.
Low consumer demand, falling housing prices and consumer debt all have the same effect: consumers aren't spending.
The two big shadows over the picture are unemployment (11.7% in June) and continuing low consumer confidence.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com