"Every single morning I walk my twins to school; it's something we do together, and I love sending them off on their day".
There is also a growing number of people opting to go down the DIY route when it comes to organising a loved one's send-off.
We now give our loved ones the perfect send-off from life in the information age: a shower of facts delivered crisply and without drama by the unruffled doctor in the hall of that ice palace, the American hospital.
A London spokesman for Acclaim Entertainment, which is based in New York, said that was appreciated that people may find its advertising offer offensive but that others might see it as a good way of procuring "a subsidy to burial costs to give their loved one a good send-off".
In some cases, maybe that would be an honest, win-win scenario for those who want to give their loved one a good send-off without breaking the bank.
With thousands of bereaved people struggling to pay funeral costs and taking on nearly £1,700 in debt to ensure their loved one has a decent send-off, it is clear that Government action to tackle funeral poverty is long overdue.
I'd love to get a good send-off from Iowa, and I hope to get that good send-off.
I'd love to get a good send-off from Iowa, and I hope to get that good send-off," Romney said.
He has a harder time finding anything colorful to say about the setting: a warren of offices on the second floor of the Municipal Building, its hallways lined with cracked tile floors, fading yellow walls and dim fluorescent lighting, where city employees like him have been giving true love a brief, secular send-off since 1916.
The families who contact Quaker Social Action (QSA), a small charity which offer advice on funeral poverty through its "Down to Earth" scheme, aren't seeking a lavish send-off for their loved ones, just the ability to bury them at all.
