And judging from its lousy opening weekend figures (less than $4m on some 3,000 screens across the US - the lowest fantasy blockbuster opening yet), the word is already out.
Senior executives kept blaming their marketing and sales staff for doing a bad job and dismissed complaints that it was hard to get customers to buy a lousy product until one weekend, when members of the senior team went out to stores and tried to buy their computers.
I get that it's a beta or a demo or whatever and isn't the exact same game we'll get at launch, but since this was a pre-order bonus and a perk for being a subscriber to Origin/EA Access, it feels kind of lousy to have your weekend of play truncated.
If you were hoping to spend the last couple days catching up with your favorite websites while maybe streaming a Netflix movie, you've probably discovered by now that you had pretty lousy timing for a lazy web-surfing weekend.
Alas, this year's now-standard "first weekend of the year offers a lousy supernatural horror movie" offering was a "nothing happens and no one cares" adventure into Japanese urban legend.
I visited this city on the southern tip of Ohio on a recent weekend, sent to investigate whether Cincinnati's reputation as a lousy town for young singles was justified.
Batman v Superman: Dawn of Justice shrugged off lousy reviews to debut with an estimated $170.1m in North America, the sixth-best weekend opening ever.
Instead of a lousy T-shirt, you can go home with a premium hot dog from your weekend at the slaughterhouse.
ONE weekend last spring, Grace Jeffers, a design historian, laminate apologist and product designer, discovered that the recent lousy end to a long-term relationship was even lousier than she had imagined.
