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He also questioned the efforts by some colleagues in research at advertising firms, notably Steve Sternberg of Magna Global, to write off the declines as the result of lousy network programming.
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But he is highly critical of local television news, which is "just plain qualitatively lousy", and argues that network news has lost its way to cable news, which is in turn dominated by Fox News.
"The networks were lousy editors and lousy child psychologists, too," said Chuck Jones, 89, who directed many of the great Warner Brothers cartoons and three of the banned Bugs shorts.
Stuff that networks think make for lousy television.
[C3.] WB Admits to a Poor Season The WB television network admits to having a lousy season, attributing its woes on several new programs that misfired and faulty methodology by Nielsen in measuring ratings of younger viewers.
A lousy time to launch a new television network, you say?
For years, Postdoc Network writers have documented their lousy pay, inadequate benefits, long, inflexible hours, inadequate vacations, dearth of good long-term job opportunities, and so on.
If your network has no password (or even a lousy one), it's be vulnerable to being used by nearby computers and devices.
The quality of the roaming calls is often frequently lousy, but AT&T has no control over its partners' networks.
When the first iPhone was released on AT&T's network, it was widely criticized for being a lousy phone despite its powerful capabilities as a tiny touch-screen computer.
In an earlier time, lousy TV shows were made by big movie studios for the networks, but there was a kind of disregard for the whole business that could be inviting in a way.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com