But the bigger barrier to using body lotion for men may be less tactile than psychological.
'There are a couple of companies working on a lotion for eczema and psoriasis.
Bioderma Sébium Global, £9.80, escentual.com A fantastic lotion for the price – or any price.
We trade in board shorts and sun lotion for warm fleeces and a good waterproof layer.
Their shop offered all manner of things, from surgeons' tools and leeches to Locock's Lotion for the Hair.
This time last year, Tesco was selling the cream (we checked Nivea SPF30 sun lotion) for just £5.
"Pomegranate bath oil, pomegranate salt and soaps, rosewater, the most amazing-smelling body lotion; for extra credit a beautiful candle to put by your bath.
He writes books and sells products (such as the Dr Andrew Weil for Origins™ Mega-Mushroom Skin Relief Soothing Face Lotion, for $61).
A video for Prtty Peaushun skin lotion, for instance, features a Joyus host and the make-up artist who created the lotion chatting by a pool.
DREAM CREAM Miss Jessie's Pillow Soft Curls is a new product being marketed as "the first 'fabric softener' type styling lotion for your hair".
Paula Begoun, the Seattle-based skin care expert and "Cosmetics Cop" of Paula's Choice Skincare, likes Clinique's Broad Spectrum SPF 30 Mineral Sunscreen Lotion for Body, though it is admittedly pricey.
