Winning against your competitor but losing your customer is not a victory.
"Giving people points means competitors can undercut you, and you lose your customer anyway".
Drop your costs, but try and offer a service, and don't lose your customers.
There are ways to execute line extensions without confusing, and losing, your customers.
People might not be able to read your sign very well, so one missing sign could lose your customers.
Not only have you lost your core customers, you have alienated them.
If you are a small business that is any part of the Wal-Mart supply chain or any other large retailer, and you are not focusing on sustainability, you are at risk of losing your biggest customer.
He used to say to me, 'the day you lose your core customers is the day you lose your business', and he was right.
Part of the challenge for the latter is making discovery and check-out as quick and seamless as possible: all friction points become chances to lose your potential customers.
His advice was the cost of losing your core customers and trying to get them back post-recession would be much greater than trying to find new customers, so we completely shifted and focused specifically on recognizing and rewarding our core customers.
