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Meanwhile, Yahoo, the market leader, lost share, eMarketer said.
Both gradually lost share as their savings rates drifted down to the market norm.
It has not only lost share, it has been forced to offer costly sales incentives.
"We lost share year over year, and posted declines in revenue and profitability".
Google's at all-time highs in the US and Microsoft has lost share.
And ominously, it has rapidly lost share in cellular phones, the fastest-growing part of the business.
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"AOL is also losing share in the display advertising market each year," Mr. Fredricksen said.
And indeed, a recent Barron's article suggested that it was losing share faster than expected.
"Against this backdrop, we estimate Boston Scientific continues to lose share in its core business segments".
The company continued to lose share of display advertising to Google and Facebook.
If you're losing share in markets with no growth, you've got a problem".
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CEO of Professional Science Editing for Scientists @ prosciediting.com