Nothing else has any meaning... life loses its flavour, it becomes boring.
If you overcook the liver it will turn grey and rubbery and lose its flavour.
Mustard loses its flavour when subjected to heat, so add it only during the final stages of cooking.
Even slacktivist sashimi loses its flavour.
Avoid using ready-ground nutmeg, which quickly loses its flavour.
Guidance from the UK's Food Standards Agency says "best-before" dates are supposed to tell the consumer more about "quality than safety" - indicating when a product may begin to lose its flavour and texture, but not that the product becomes dangerous to eat.
But in many areas today it has lost its political flavour.
"Thanks to the mixture of nationalities in each of the IPL teams," declared Indian external affairs minister Shashi Tharoor, "partisanship has suddenly lost its chauvinist flavour.
For those who complain that Bangkok has lost its exotic flavour, Chinatown is the answer.
The following year, he appeared at a royal variety performance, and, in 1959, recorded his million-selling Does Your Chewing Gum Lose Its Flavour On The Bedpost Overnight, a new version of a Boy Scout favourite he had sung as a child.
