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The benefit is obvious: a customer who hangs up is a lost customer.
This is also another lost customer for Federated Media Publishing, which sells advertising for Ars Technica (Digg left Federated Media last year to accept a very lucrative Microsoft deal that will pay out over $100 million over three years).
Though the number of newcomers isn't enough to make up for his lost customer base, Mr. Hoffman is helped immeasurably by the fact that he owns the building his business is in and doesn't have to worry about paying rent.
The nature of the company's operations means that a brief downtime of its ERP system would be an inconvenience but would not stop production or result in lost customer orders.
"I might have lost the company if I had made a fuss over the lost customer". Today this venture has strong revenues, top-tier venture backing, and is a strong IPO or acquisition candidate.
We lost customer focus," Stephen Sheetz says.
Similar(42)
They lost customers anyway.
"I lost customers immediately.
It lost customers in droves.
"We never lost customers," he said.
He lost customers who would not cross picket lines.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com