'loss of popularity' is a correct and usable phrase in written English.
You can use this phrase to describe a decline in how favourably something is viewed or how much public interest there is in something. For example, "The recent scandal led to a loss of popularity for the celebrity."
The New Yorker, July 18 , 1925P. 1 About the loss of popularity of shore places.
Confidence in the government has ebbed away (see chart 1).A loss of popularity was inevitable.
But there are three reasons to doubt it.The first is his loss of popularity.
A few Labour parliamentarians floated the idea of a change of leader to stem their party's disastrous loss of popularity.
Worried that his loss of popularity would hurt his campaign to become president, he gave in to the protesters.
Both parties are well organized and well financed, yet each has suffered some loss of popularity for cooperating with the American occupation.
He suffered a loss of personal popularity after the failure of an attack against Campobello Island, New Brunswick.
The loss of belief and of popularity, death and then the return of one's own libido as signified by the panther who prevails and who does not suffer.
Gregson's statement lays out how he would address "how poetry has suffered, in recent decades, a catastrophic loss of cultural prestige and popularity", and how "it is being relegated to the status of a geeky, minority pursuit".
In a provocative statement setting out his intentions if he were to be elected, Gregson said he wanted to "address the major issue facing contemporary poetry, which is, nonetheless, the one most shunned in the poetry world: how poetry has suffered, in recent decades, a catastrophic loss of cultural prestige and popularity".
While some of that loss in popularity can be attributed to the sluggish economy, his administration's ethical troubles have remained at the center of attention.
