Sentence examples for loss leader from inspiring English sources

"loss leader" is a correct and commonly used term in written English.
It refers to a product or service that is sold at a lower price than its cost in order to attract customers and increase sales of other, more profitable products or services. Example: The grocery store advertised a great deal on strawberries as a loss leader in their weekly circular. Customers flocked to the store to buy the discounted fruit, but also ended up purchasing other items at full price, making it a successful marketing strategy for the store.