Our results show that a loss frame (compared to a gain frame) exacerbates managers' self-serving biases and increases the 'transfer price expectation gap' between buyers and sellers.
The participants tended to choose more risky options in the gain frame and more safe options in the loss frame after the right anodal/left cathodal tDCS.
For congested network cases, SUIT provides better performance, in terms of frame delivery, frame loss, frame latency, than its competitors while providing acceptable image quality.
Enhancing the activity of the right dorsolateral prefrontal cortex significantly decreased the participants' degree of risk aversion in the gain frame, whereas it increased the participants' degree of risk aversion in the loss frame.
These findings extend the notion that DLPFC activity is critical for risk decision-making, indicating an asymmetric role of the right DLPFC in the gain frame vs. the loss frame of risk decision-making.
We studied whether bifrontal transcranial direct current stimulation (tDCS) applied over the right and left prefrontal cortex can change the balance of risky vs. safe responses under both gain frame and loss frame.
The findings show that a match between loss framing and low-construal referencing point (e.g., family-referencing), and a congruency between gain framing and high-construal referencing point (e.g., bear-referencing) lead to higher risk perception and behavioral intentions.
But more importantly, if a feeling doesn't make sense - if the amygdala is responding to a "loss frame," then it can be ignored.
Uptake of screening was more likely with loss framing compared to gain framing (OR 1.18, 95% CI 1.01 to 1.38 for 4 studies).
Ten studies examined gain versus loss framing for health behaviours, of which three provided data on the proportion undertaking the desired health behaviour.
