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This type of risk structure is called first-order loss aversion because people are loss, not risk, averse.
The boundaries of loss aversion.
This is called loss aversion.
How do intentions affect loss aversion?
Consider the concept of "loss aversion".
Loss aversion didn't have much effect.
Loss aversion isn't limited to the wealthy.
Anomalies: The endowment effect, loss aversion, and status quo bias.
Testing competing models of loss aversion: An adversarial collaboration.
In fact, it's what the academics call loss aversion.
However, loss aversion is a powerful psychological force.
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