But in recent years, we've heard of websites, and store-based retailers, falling victim to hackers and losing lists of millions of credit card numbers.
You'll be less likely to lose track of the details when you have them written out and kept somewhere that you see every day (a lost list is about as useful as a lead balloon).
English Heritage is reluctant to lose listed buildings, conservation areas and views of St Paul's Cathedral.
Here, finally, was a term for going to the grocery store and coming home with everything except what I went for in the first place, for making myriad lists so I didn't forget things, then immediately losing the lists.
Losing the listing, analysts said, could lead to a move for Chapter 11 bankruptcy protection.
But it's also possible that your agent, afraid of offending you and losing the listing, simply doesn't want to initiate that sort of discussion.
Correction: January 5, 2003, Sunday A table last Sunday with an article about executives who sold shares in their companies in 2002 while the stocks were losing value listed two executives erroneously.
NTL also said today that it was in danger of losing its listing on the New York Stock Exchange because its shares are trading below the $1 minimum; they closed today at 20 cents.
The company has until Nov. 23 to increase the value of its publicly held shares to $15 million for more than 10 consecutive trading days to avoid losing its listing, the filing said.
Just before Webvan announced last week that it had ceased operations, directors of the company tried to use a popular tactic to shore up its stock price and avoid losing a listing on the Nasdaq National Market.
It looks like the Hong Kong regulators stuck to their guns despite the risk of losing the listing.
