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On TV, where the 30-second spot is losing impact, advertisers are turning to sponsorships and product placement.
Withers's Lady Bracknell in The Importance of Being Earnest (1979) at Chichester managed to step out of the shadow of Edith Evans's high-camp shadow without losing impact.
But corporate chatter about good works, conservation and contributions to worthy causes is losing impact as an advertising and marketing platform.
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Jim's subsequent revelation loses impact.
"Will these kinds of photographs ever lose impact?
If your politics are too obvious, you can lose impact.
Extend the competition beyond a few weeks and those moments will lose impact and significance.
Framed by so many elements, however, the story itself loses impact.
Mr. Whalen and Mr. Wenger highlight four key automatic stabilizer programs that have lost impact.
If it were the default, it would lose impact as quickly as everything else.
But they have lost impact, no matter how vicious or personal.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com