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They also depend on how fat the profit margins are in the firm that loses custom, since that determines how much each consumer gains from switching.
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Desperate not to lose custom, Hitachi's consortium reluctantly matched it, yen for yen.
The only serious objection is that vulnerable retailers might hasten their demise by advertising their frailties and, potentially, losing custom.
Hitherto, it seems to have assumed that such "bad" publicity saves it more by deterring compensation claims than it costs in lost custom.
The problem with this is that local cafés and restaurants lose custom because, naturally, people don't want to pay "twice" for food and drink.
Ms Kolleh said that last week she decided she had "had enough" of losing custom and chose to communicate her frustrations more directly.
But in big cities that attract shoppers from miles around, councils are conscious they could lose custom to competing city centres.
Unable to sell a business whose building was threatened with demolition, they waited for the local council to buy them out, losing custom as the surrounding streets were emptied.
Wholesale, British cocaine is Europe's most expensive.A big reason for cheap retail prices, say police, is that dealers have discovered cutting agents which allow them to pad their products without losing custom.
There then began one of those quintessentially British rows in which the customer is as aggrieved as he can be without actually being rude, and the management is as firm as it can be without actually losing custom.
And of course any local traders seeking financial recompense for lost custom during the Games by using the Glasgow 2014 logo in any promotional ventures risk being apprehended and roughed up by the Commonwealth Games Stasi.
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