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And he must remember that whatever anyone says, how he looks makes a huge impact.
Even the way he looks makes it hard to like him.
"Even the way he looks makes it hard to like him," the politician said.
And the reality is that marketers have long since recognized and accepted that "how your snack looks" makes a difference, to kids in particular.
She hasn't picked up a camera for five years, but she says she still sees pictures everywhere she looks, makes them inside her head.
"How your snack looks makes a big impact," one designer argued, specifically citing the taste-perception research, on whether "a kid is willing to bring a 'nerdy snack' like veggies to school or not (I know; I have kids)." Thomas Robinson, a doctor and professor of pediatrics at Stanford University who was the lead researcher on the 2007 study, is skeptical that the strategy will have much impact.
Similar(48)
His darting looks made him seem crooked.
"The jacket looks made to measure".
Her height and looks made her perfect for the runway.
"Leap Before You Look" makes up for the lapse.
It makes skin look perfect without looking made up".
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CEO of Professional Science Editing for Scientists @ prosciediting.com