Look a bit deeper, though, and the reality is more insidious.
However, looking a bit deeper at what's going on might help you understand him and your dilemma.
To understand why, we first need to look a bit deeper than who gains office in a particular election.
If the connection with AIG isn't immediately apparent, then you have to look a bit deeper.
When people use that word, or 'grim' or 'gritty', I just think, 'Oh, come on, look a bit deeper.' My films don't give you an easy ride.
Poland's ambitious go-getting middle classes are a formidable force in business and the arts, but tend to shun politics as a mucky soap opera.But look a bit deeper and some signs of change emerge.
When you start looking a bit deeper, it's remarkable to see how hard scientists have worked to confirm individual pieces of the puzzle and to test their theories.
Most media outlets took the card at face value and instinctively laughed heartily at it, before mocking the Kardashians and moving on, but others looked a bit deeper and started to see the HIDDEN ILLUMINATI MESSAGES.
Last week involved writing about ten years of Google AdWords (not my usual territory, but interesting to look a bit deeper into that company's bread and butter product), the launch of Microsoft's Windows Phone 7 App Store and the winners of YouTube's video contest with the Guggenheim in New York.
But compared to other nations which were on par with us during that period, we are doing OK: Looking at the unemployment rate isn't the only way to judge these things, and when trying to decide how much capacity there is in the labour market, it's better to look a bit deeper – by including people who might be "hidden" by the unemployment rate.
