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For companies looking to make a splash, it can be money well spent.
Experts say it is not only high rollers looking to make a splash.
If you're an apparel company looking to make a splash in New York, you might want to open during Fashion Week, when people are clothing-crazed.
ST. PÖLTEN, Austria Europepe has its next surging protest party, this time in Austria, courtesy of a free-spending billionaire emigrant who is looking to make a splash in his home country.
It's an approach that has made him a hit with mayors in rundown cities trying to reverse their image, and ambitious expo organisers looking to make a splash with the kind of sensational architecture that looks good in car commercials.
Cano will make $240m over a 10-year period with the Mariners, a franchise that was obviously looking to make a splash after 12 seasons of postseason-free baseball.
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But the new Bloomberg site isn't looking to make a political splash, necessarily.
Entrance to the pool pushes $100 for guys, but partiers looking to make a bigger splash, so to speak, should consider renting one of the 26 cabanas that come decked out with daybeds, flatscreens and private service.
That said, HTC is looking to make a big a splash as it can, and Bloomberg reports that the Taiwanese OEM has reportedly tapped none other than Robert Downey Jr. for a two year, $12 million smartphone ad campaign.
Microsoft will look to make a big splash with advertisers right away.
Often when Microsoft looks to make a big publicity splash, you can expect Apple to try to make one too, usually a day or two beforehand.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com