Still, if there's anything about celebrity culture all can agree on, it is that it's no place to go looking for sincerity.
President Lee Myung-bak, in an interview at the Blue House, the presidential residence, said he would instead be looking for "sincerity in North Korea's behavior" before returning to the six-party talks on disarmament.
Now that the April Fools' antics are out of the way, we can once again look for sincerity in our friends and brands alike.
Her power trio's hungry stomp is heavy enough for classic rockers and post-ironic enough for hipsters looking for bar band sincerity.
If one is looking for signs of sincerity -- and intelligence -- in a dumbed-down, synthetic, shallow world, "Down the Garden Paths" is the road to take, and it clocks in at a very sensible 90 minutes, no intermission.
Ivanka Trump comes the closest by saying, awkwardly, "In friends that I have now, the major quality I look for is sincerity".
It's that the art of the interview eludes the voice one hears asking questions like "What do you think young people are looking for today?" (Her answer: "Sincerity and a good time") and "What are your thoughts?" ("I'm a survivor," she said after Jimi Hendrix's death, less than three weeks before her own).
What I'm looking for, Judge White, is the sincerity of John Ashcroft and Kit Bond.
He had the perfect combination of the sincerity I was looking for and this potential madness".
Norwegian singer, composer, lyricist and writer Jenny Hval's work deals with issues of gender and sexuality: "I was looking for an otherness in the voice, a sort of sincerity," she explains of her approach to her musical expression.
Intudo (a combination of the Bahasa Indonesian words for integrity, sincerity, and serendipity) will look for companies in e-commerce, finance, healthcare, education, and media.
