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Safaricom is partnering with numerous startups looking for markets outside Kenya.
Having largely absorbed east Germany since unification in 1990, it is looking for markets in the emerging economies.
"We are not about taking huge risks with our shareholders' money – we are looking for markets around the world.
We were looking for markets where average income was high but, crucially, there is a young population with a high birth rate.
"We are looking for markets where there is potential for changes in the fundamentals and low valuations," said John Chisholm, co-chief investment officer of Acadian Asset Management.
Producing agricultural commodities milk, meat, wheat is a miserable business these days, so farmers are looking for markets where there is scope for adding more value and so for making more money.Many are turning to cheese.
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These examples will hopefully make you leery of looking for market patterns.
"We used to start by identifying our core competences and then looking for market opportunities," he says.
Universities are looking for marketing talent to help bring a fresh approach, not necessarily those who have 'grown up' in higher education.
We'll be looking for market niche.
Palm, if you're looking for marketing material — take note.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com