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Ultra-luxurious brands such as Rolls-Royce will always face one particular challenge: how to promote its cars' "waftability" during a downturn without making its owners look lofty and aloof.
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The hills looked lofty, peaceful, a little bit blurred in the distance — you could believe, as Wakefield had promised, you were in Tuscany.
Is there a darkened nook of the house from whence O'Brien and Thomas have not surveyed proceedings while looking lofty and threatening?
Lincoln ($275.3m) and Schindler's List ($321.3m) look too lofty.
It is our job to look past lofty, vague promises and think logically about what steps must be taken for something to "get better" or "be great".
And in the reverberating, unoccupied spaces of the quondam Edwardian Room — once a restaurant and now a function room — Mr. Morrone pointed on high to the oft-unnoticed mirrored panels in the ceiling, which "make the room look even loftier than it is," he said.
Having now reached six cities, that is starting to look a lot less lofty, even if it is far from proven how smooth scaling a company builder in the image of EF can be.
That's why at 40 times earnings before interest, taxes, depreciation and amortization, a proxy for operating cash flow, Salesforce's valuation looks slightly less lofty than on an earnings basis.
Professor William Maley's new book, What Is A Refugee?, looks between the lofty proclamations of international law and the world as it really is.
Although Spain's lofty borrowing costs look sustainable only for a matter of months, and Italy's may follow suit, a document prepared in advance of a crucial two-day summit meeting of European Union leaders focuses obstinately on the medium and long term.
There's greater arboreal variety, too - snobbish poplar-like trees and spruce, their leaves and branches wrapped anally tight round their spindle-shafts, look down snootily on less lofty neighbours that exhibit a more abundant girth and more generous breadth of green as early spring works its wonders at this lower altitude.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com