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The place to look for authenticity is in the unconsciously rendered details of the artwork, Morelli argued, rather than in the more obvious displays of mastery.
According to Emerson, whose collection of 10,000 golf autographs is the most extensive of its kind, here's what to look for: authenticity, legibility, contrast (a dark signature on the light part of a photo), condition, what it's on (better a photo than a magazine or book), rarity and visual appeal.
When evaluating a work of art, art appraisers look for: Authenticity, condition, rarity, provenance, and value.
They would look for authenticity and intention, and that is often expressed in body language.
They seek meaning, look for authenticity and like to rally around important causes.
Look For Authenticity: Signed memorabilia (bats, balls, or straight-up autographs) are very difficult to price without some measure of authenticity.
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Some of the comments on the Bits blog are all, "Waa, this will kill professional photographers/what incentive do they have now blah blah…" A Getty rep was quick to say that today's advertisers are looking for authenticity as much as anything else, and Flickr is loaded with "authentic," and "folksy" images.
"McDonald's has been flailing for years because it's having trouble getting a handle on an authentic story for the company at a time when customers are looking for authenticity," said David Altschul, president at Character, a consulting company in Portland, Ore., that specializes in creating and reviving brand characters.
Are you looking for "authenticity", punk?
Those looking for authenticity might find their heads spinning.
If you're looking for authenticity, Irina Palm most certainly doesn't provide it.
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CEO of Professional Science Editing for Scientists @ prosciediting.com