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And the humble cuppa no longer measures up.
"I would take information for 14 days if they would provide it," he said, adding that the longer measures are important "so we can monitor engagement and audience behavior, even if we can't monetize it".
In a fracture zone, the caliper no longer measures a simple cylindrical borehole diameter.
But as life expectancies increase and people remain healthy longer, measures based solely on fixed chronological ages can be misleading.
Its weather category no longer measures just temperature (the hotter, the better); now it also includes humidity and the percentage of days with sunshine.
Manning said he has made a concerted effort to break from the past, in that he no longer measures himself against the version who played for the Colts.
Similar(41)
For future studies, therefore, measurement of the primary outcome may benefit from a longer measure to maximise reliability.
Prestige is no longer measured by how many of your citizens you can fling into space.
For quakes above a magnitude 7, they can no longer measure how serious it has become.
By 1919 the housing shortage was no longer measured in terms of vacancies, but by the number of homeless.
"It means shifting social expectations so that a girl's worth is no longer measured in early marriage and early childbearing.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com