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6. Longer headlines work better than you think.
In a world of longer headlines, we might have titled this piece: Tibco Humanizes Data Analytics, 'Citizen Engineering Goes One-Louderr, Does That Spell Danger For Business?
You do not have to keep your headlines to 3 words or less, but shorter headlines usually grab your readers' attention better than do longer headlines.
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Might be a bit harder to scan on a front page, but the longer headline is definitely more informative.
Drake has confirmed that he will no longer headline this weekend's Wireless festival due to ill health.
Dave Grohl's broken leg means Foo Fighters can no longer headline Glastonbury on the Friday night, leaving the door open for … who?
"After discussing the situation with the artist and the community, a decision was agreed upon by all involved that MIA will no longer headline Afropunk London," a statement from the festival read last week, after ticketholders threatened to boycott the event.
"After discussing the situation with the artist and the community, a decision was agreed upon by all involved that MIA will no longer headline Afropunk London," a statement from the festival read.
The fact that more than a billion records containing personally identifiable information are already out there and for sale on the information black markets is no longer headline news.
When operated behind a chambo seine or another kambuzi seine of longer headline and possibly bigger mesh size, it is locally called a chalira, and is used to catch the fish that escape the first net (Figure 5.1a).
Their largely conventional sense of hyperbole feels on the one hand like guesswork at issue-driven passions that no longer make headlines.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com