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High-profile private donors have stepped in to save the UK's only prize for female writers after a scramble for a sponsor failed to come up with a long-term backer to replace Orange for 2013.
The remaining suitors comprised two consortiums of local businessmen, plus the Super League itself – although if that last bid were successful the organisation has stressed that it would be only a short-term arrangement until a long-term backer is found.
Rolls-Royce is said to be preparing to allow ValueAct a seat on its board after the US activist investor sought to reassure the company and its shareholders that it was a long-term backer with the right experience to help revive the embattled engineer.
If the American arms buildup over the last decade helped to weaken the Soviet Union, by prompting it to spend more on weapons than it could afford - and some reputable experts believe that is the case - then Mr. Bush is entitled to take some credit, as a long-term backer of big military budgets.
US President Barack Obama is expected to use the G20 meeting in St Petersburg to rally other world leaders in support of US action, although his efforts are unlikely to sway G20 host host Vladimir Putin, a long-term backer of President Assad.
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Sainsburys, who will continue as long-term backers of disability sport and Britain's Paralympic team, are the first sponsors recruited by British Athletics since Aviva ended its £50m five-year deal at the end of last year.
Given that venture funding for clean energy technologies has dropped substantially in the past few years, Kearney's idea could open up a source of much-needed capital from long-term backers.
While recent rule changes have made it easier for long-term backers to take a stake in a side, the majority of clubs are still firmly committed to FFP and the limitations on the type of spending that come with it.
That included some long-term backers returning to the table and interestingly a major investment from the Chinese wind turbine manufacturer Goldwind.
Despite the challenges, Mr. Lister said Permira's long-term American backers have experience investing in Europe and understand the Continent will most likely bounce back from its current difficulties.
Michael Moore is suing his long-term financial backers the Weinstein brothers for at least $2.7m in profits he claims he is owed for the hugely successful documentary Fahrenheit 9/11.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com