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To maintain the loyalty of long-time shoppers, Professor Evans said, Swezey's will need to communicate artfully to regular visitors that it will continue to carry items those customers buy and that their business is still valued.
The company got a head start earlier this month by announcing a long-term commitment to electrification, but it will be a long time before shoppers will trust VW as an environmentally friendly brand".
It is a long time since shoppers were asked their views on anything to do with art; but as with the public consultation over the Fourth Plinth in Trafalgar Square, all the signs are that the process hugely consolidated support for the idea, and for the individual pieces themselves, making due allowances for personal responses.
Folake Adeniji, another online shopper, says: "For a long time I had to rely on people going abroad to come back with clothes and household items.
"Long time".
Maybe a long, long time.
Long time coming".
A long time".
"A long time ago".
Been a long time.
A long time passed.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com