However, SERVQUAL cannot apply for ranking services because it is a reflection of the consumer's long-term mentality on service qualities.
"But your mentality should be long term, because transaction costs can be pretty high and you're tying up your cash".
Two-thirds of potential first-time buyers have no realistic prospect of owning their own home in the next five years and lack the long-term saving mentality they need to get onto the housing ladder, according to a report on home ownership by one of the UK's biggest mortgage lenders.
Chronic long-term victim mentality often finds it's source in learned helplessness that was likely experienced in childhood or early adulthood.
Chuka Umunna (@ChukaUmunna) In the decision of AZ's board we see the long term overcoming the short term, fast buck mentality we need to see less of in UK business.
The authors stress the importance of university education in changing and developing mentalities, as part of a long term plan to secure a better future and a stronger rural economy.
"Think long term," he said.
