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However, I do wonder about long term content curation.
This provides additional flexibility for meeting QoS requirements (e.g., by staging content in public cloud storage "closer" to its consumers and by choosing the most cost-effective combination of public cloud providers to deliver short term and long term content delivery services).
Regulation, long term content contracts, and industry inertia all get in the way of innovation.
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What are their short-term and long-term content goals?
"If you're going to create long-term content, you want it to be where [consumers] are going to be landing, not where they are now," Snelling said.
While ROI metrics might not be destroying your storytelling and branding attempts, it's far too easy to become preoccupied with data and fall blind to the value behind your long-term content strategy.
There is simply too much investment in infrastructure and too many long-term content deals in place for this to happen overnight.
Instead, I think the better argument is that the digital businesses newspapers are growing today are very likely to be the long-term content winners in the race for both eyeballs and dollars.
Vocal long-term attractiveness ratings by non-fertile-phase females were correlated with mean F0 (r = −0.22, p < 0.001), intensity (r = −0.22, p < 0.05), and long-term content attractiveness ratings (r = 0.34, p < 0.001).
Is the marketing strategy and content too promotion-focused for short term sales gains and not positioning the brand with long term branded content and strategies?
The deal could also mark the beginning of a feeding frenzy by UK and other national broadcasters on production houses, as sharp, funny, long term televisual content becomes ever more highly valued.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com