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Whereas a long buys a security he does not own in the hope of it rising in price so he can sell at a profit, a short sells a security that he does not own in the belief that it will fall in price and that, before the time he is required to deliver it, he can buy it more cheaply.
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Italian clubs have long bought the pick of foreign players.
Whole Foods has long bought beef from Coleman Natural Foods, of Golden, Colo.
But after a few years he grew weary of the long buying trips to China.
Australian farmers have long bought and sold their wares at auction.
Like stocks, exchange-traded funds can be bought or sold all day long, bought on margin and sold short.
Adventure travelers, like mountain climbers, and people who work in remote locales, like missionaries, have long bought supplemental disaster policies.
Local churches and funeral homes have largely shunned her displays, having long bought from two nearby florists on Nostrand Avenue.
America's Federal Reserve, for instance, has long bought Treasury bills and other bonds with short maturities to increase the money supply and reduce short-term interest rates.
Its sales reps must contend with incredibly long buying cycles.
They either go short, in other words buying less than they need, or they go long, buying more than they need.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com