"One candidate once wrote to me saying his life long ambition was to work for Oxfam," says Salisbury.
'There has been an increased variety in what's available, be it courses, volunteering, expeditions, work, travelling or achieving life-long ambitions.' A major factor in the diversification of the market is the expansion of the internet.
Dave Davies also took advantage of the group's improved commercial standing to fulfill his decade-long ambitions to release albums of his solo work.
Massey's part is an exhausting one, but playing Lincoln fulfills for him a life-long ambition.
To say that Johnson, forever upbeat and helpful, with never a whinge about his lot, deserves to realise his life-long ambition and become champion at last, at the age of 38, is one of sport's great understatements.
SMACK in the middle of Mark Wahlberg's cavernous home gym here, amid the racks of weights and rows of cardio equipment, is the emblem of a career-long ambition: a regulation-size boxing ring.
"It has been a life-long ambition of mine to play for St Mirren as they were my first love in football," he told the Saints website.
Mr Sata finally achieved his life-long ambition to be president at his fourth attempt, winning elections in 2011 and unseating the incumbent Rupiah Banda.
And in winning this year's Tour, Wiggins not only fulfilled a life-long ambition but also sealed his place in the pantheon of cycling greats.
He did, however, suffer bouts of ill-health, and failed in his life-long ambition of succeeding to the chair of Jurisprudence at the University of Naples, having to settle instead for a lower and poorly paid professorship in Rhetoric.
Consolidating his executive powers is a life-long ambition.
