Previously a coal dealer and marine-insurance underwriter (in 1782, an underwriting loss due to the American Revolution forced him into bankruptcy), Walter in 1783 acquired the patent for a system of printing from logotypes (fonts of words or portions of words rather than single letters).
Their latest, the Pradalphabet (above), was originally conceived as a temporary five-letter logotype for the house of Miuccia: Prada-M.
In November 1872, Chief Engraver William Barber, Longacre's successor, submitted a set of logotypes to show how the following year's date would appear on the coinage.
There's a reason a logo can cost as much as $100,000, and that is because of the immense amount of overhead that goes hand in hand with swapping your old logotype for a new.
As of 2011, as permitted under the terms of sale dictated by the city, the vertical CHICAGO sign had a logotype for Chase Bank added to indicate sponsorship.
The logo of Omantel also illustrates a stylized khanjar; it was retained in the logotype's motif after the telecommunications company merged with Oman Mobile in 2010.
Not likely, even though the new logotype for medallion taxis, which is beginning to appear on New York streets, has eliminated the word "taxi" in favor of a bold yellow T in a black circle; an enlarged version of the symbol first adopted five years ago.
Perhaps a polyhedron, like the pyramid with the shining upper chamber that serves as the logotype for Fidelity Investments?
It depicts typos, outrageous claims and hilarious contradictions on modern packaging — for example, "ALL-NATURAL CRABMEAT (made from soy matter and artificial flavoring)." But until a recent redesign, the logotype for this column featured the word "selling" and the word "it" stacked on each other, at equal widths.
