The country's spy agency plans to sell underwear bearing its German eagle logo as part of its efforts to improve its image.
The company said it had decided to remove the logo as part of a review of its marketing instigated by its new chairman, Andy Haste.
And most of the electronic displays in Times Square will be taken over by the logo for part of the day as the chief executive, Thomas H. Glocer, leads a global telecast for the combined companies' 50,000 employees.
Mr. Baez, whose typical working attire is a navy jacket and a red tie dotted with the M.T.A. logo, is part of the authority's Dedicated Announcers Program, a kind of Special Forces of the city's transit system.
The change to the logo was part of a broader rebranding effort by the university system called Onward California, meant to give the university a new visual identity, attract new students and articulate a vision for its schools, said Jason Simon, director of marketing communications at the University of California.
Pam Wallack,currently the president ofGap Adult North America, willbecome the head of that unit.And the Gap stores will have anew ad agency, Ogilvy & Mather Worldwide along with tapping anOgilvy executive, Seth Farbman,to become the new global chiefmarketing officer.The company had a marketingsnafu in the fall when it introduceda new Gap logo, designedin part by its former agency,Laird & Partners.
With New York City having nearly filed for bankruptcy two years earlier, the logo was part of a strategy to revive both the state and the city's image and, in turn, their economies, according to Miriam Greenberg, an associate professor of sociology at the University of California at Santa Cruz and the author of "Branding New York: How a City in Crisis Was Sold to the World".
This morning, the company updated their website and app with a brand spankin' new logo as part of a rebrand it's rolling out in the coming months.
Playing around with its logo is part of Yahoo's efforts to reflect "a renewed sense of purpose and progress," but it remains to be seen if consumers are equally inspired.
After explaining that I'd been told by their colleague that Picasa for Mac was coming and all I wanted now was the release date, they said that they wouldn't confirm or deny the fact, saying that the use of the logo was part of a promotion for Picasa Web Albums, but said all of this whilst smiling like Cheshire cats.
