Advertising any given product is only one part of branding's grand plan, as are sponsorship and logo licensing.
Sony Computer Entertainment announced today that they've just launched a logo licensing program, intended for clothing companies, "lifestyle" companies (Playstation perfume anyone?), and companies that just want to use the cross, triangle, square, circle marks.
So at first glance you might think that PES 2009 has lost the La Liga name and all the team licenses that go with it, but my understanding is that EA only has the exclusive La Liga name and logo license, not the individual team licenses.
Today, names and logos are licensed and protected, and the National Collegiate Athletic Association has trademarked phrases like March Madness and Sweet 16.
But Mr. Perry, a conservative ideologue whose recent flourishes include expressing sympathy for secessionists and supporting a failed effort to add a "choose life" logo to license plates, is already the longest-serving governor in Texas history and has announced that he is running for an unprecedented third term.
Fast-forward several years and now Sony has gotten into the business of slapping their logo on officially licensed gear with the "Official Licensed Product" gimmick.
The developers licensed logos and signs from local businesses.
If you want one of these, you may want to act fast for two reasons: A) it's Etsy, so its handmade, thus inherently being limited edition and B) we're guessing that, unlike the aforementioned Android toys, this use of the Android logo isn't exactly licensed.
Let's say that, in the last quarter, we sold an old shoe-making machine for $5,000 and we licensed our logo for use in another company's advertisements for $10,000.
Instead, Richards says they'll be licensing logo rights from hot startups and creating the schwag themselves, at exactly the amount to fulfill demand.
