Advertising any given product is only one part of branding's grand plan, as are sponsorship and logo licensing.
Sony Computer Entertainment announced today that they've just launched a logo licensing program, intended for clothing companies, "lifestyle" companies (Playstation perfume anyone?), and companies that just want to use the cross, triangle, square, circle marks.
Check that the CAT logo, "Licensed Merchandise" should feature.
But Mr. Perry, a conservative ideologue whose recent flourishes include expressing sympathy for secessionists and supporting a failed effort to add a "choose life" logo to license plates, is already the longest-serving governor in Texas history and has announced that he is running for an unprecedented third term.
Self is broadening its tight focus on exercise and wellness to become a more general lifestyle magazine infused with more beauty and fashion, an effort that will include editorial changes, a new look for the cover and logo and licensing agreements.
Indiegogo tells me it has acquired the IP of Celery's pre-order business, including its domain, logo, and licenses to its source code, yet somehow Celery will remain a standalone company through and after the transition of the assets.
Today, names and logos are licensed and protected, and the National Collegiate Athletic Association has trademarked phrases like March Madness and Sweet 16.
The Seminole Boosters Scholarship Endowment has nearly $66 million under management, and the Boosters are involved with a wide range of enterprises including affinity programs, logos and licensing, gameday parking, concessions, the University Center Club, skybox management, and the construction of athletic facilities.
License logo for use on your site.
Fast-forward several years and now Sony has gotten into the business of slapping their logo on officially licensed gear with the "Official Licensed Product" gimmick.
