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Last month Governor Whitman got into the dispute, issuing a statement that she was "disappointed" by the Giants' logo change.
When a logo change is in order, brands must ensure they tell their customers the story behind it.
An animation designed to accompany the logo change features a disembodied voice saying: "We are providing you with answers before you've even asked for them".
In most cases the backlash will die down and people will accept the logo change, meaning brands should, for the most part, tough it out.
"It had clearly been a long night," said ALLISON GOLLUST, a spokeswoman for "Today" who was in the control room when Mr. Zucker gave the go-ahead for the logo change.
Perhaps the Gap debacle, too, is a situation in which a mere boost in awareness is useful: in an interview, Berger suggested that the news stories about the Gap logo change were not so much a conscious prompt as a kind of nonconscious "trigger in the environment".
Similar(32)
"When a logo changes it's a public event," she says.
Mr Gale was set on Pepsi because its logo changed from 1955 to 1985.
In the N.B.A., a team must wait eight years between primary logo changes and four years between uniform changes.
The Food Bank buys wholesale or fields bulk donations when a brand logo changes or the giving spirit hits some boardroom, and delivers to soup kitchens and food pantries.
You probably haven't spent much time studying the label on a bottle of Heineken, but the logo changed subtly in the 1960s.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com