Balsam of Peru, a fragrant, thick, deep brown or black fluid used in perfumery, is a true balsam, the product of a lofty leguminous tree, Myroxylon pereirae, growing in a limited area in El Salvador and introduced into Sri Lanka.
Wharton experts agree that one of the biggest risks to product launches is lofty expectations.
That their tangy, nutty product enjoys its lofty standing across the Atlantic is an even greater accomplishment when you consider the tangled trade in dairy goods, one of the most protected industries on earth.
We've come across a fair share of beauty products that make lofty claims, but nothing has left us baffled quite like chewable collagen candy.
That something, it soon became apparent, would have to be a consumer product that resonated with the lofty ideals that Mr. Thum and Mr. Zapolski held dear.
When Packard asked for some special features, he got this response from Alexander Winton: "The Winton waggon (sic) as it stands is the ripened and perfected product of many years of lofty thought... and could not be improved in any detail.
The jobs at these "product" companies are challenging, but the lofty reward is no less than helping to advance the pursuit of science in labs across the world.
How will large bottling company react to a market that seems more amenable to paying loftier prices for artisanal products, rather than for mass-produced ones?
There is a business justification for its lofty stance, since advertisers want to display their products next to beauty and glamour.
Well LiveFyre, like many startups, have lofty plans for the future (think conversations about products), but they're actually launching with a revenue model in place as well.
