In reality, businesses must translate and localise products into a host of different languages, and that requires linguists.
The company designed the product in Europe and had it produced in factories in Taiwan – it was one of the first manufacturers to de-localise production to Asia.
But Uber's international launcher, Patrick Studener, responds that even though Uber is a global brand, it has localised its product to cater to the South African market and is doing very well in the country.
It will also will transfer Turku experience in biotechnology development and management, to Skolkovo and localise the products as well.
It has also set up a joint lab in Singapore with the Agency for Science, Technology and Research (A*STAR) which is developing natural language recognition technologies to help Baidu localise its products for the Southeast Asia region.
Whilst they are going into international marketplaces and localising their product in terms of presentation and talent, they also need their superstars to shine and maintain fans' excitement in a time when the sport of MMA has never been more saturated with content.
Expression in yeast showed that the translation product upstream of 2A was, indeed, targeted to the endoplas-mic reticulum (ER) whilst the downstream product localised to the cytosol.
In addition, to confirm that the transfected ephrin-B2 protein product localised to the cell surface, we performed immunofluorescent staining on cells in vitro.
It's a global brand with a global tagline "Innovation and you", but the content that brings that campaign to life in any area is highly localised, depending on the products, services and solutions for that market.
Here, the result obtained was similar to that using pPDF87: while the [GT-ΔEYFP1-140-2A] profuct upstream of 2A localised to the Golgi, the downstream product (ECFP) localised to the cytoplasm and nucleus (Fig. 2B).
The desired product was localised by autoradiography and eluted from the gel by shaking overnight in buffer TEN250 (10 mM pH 7 Tris HCl, 1 mM EDTA, 250 mM NaCl) at 4°C followed by phenol extraction and precipitation.
