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The foundation of this newspaper is its local readership and the advertisers who want to reach them.
Even when an African writer finds acclaim in the West and sees his book reimported to his home country, local readership can be severely limited.
The fitful efforts to put college papers online and the scant local readership have resulted in a dearth of advertising revenue that is limiting resources for developing the Web sites.
"But if we had more people, we could have perhaps tracked down more participants". With the "for and about Washington" strategy so critical to retaining The Post's local readership -- especially readers of the week's largest newspaper -- this was a lost opportunity.
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Unfortunately, while the blogs have found engaged local readerships and had good editorial impact, the project is not sustainable in its present form.
Local newspaper readership was in decline before the net came along.
And Mr. Tolia says Nextdoor is adding members at a healthy clip and believes it can fill the information void left by the erosion of local newspaper readership and local television viewing.
Delivering a national publication to a local, selected readership does make economic sense, publishers said, especially with advertising rates topping out at $8,000 for a full-page color ad and the potential for additional presence in retail outlets, at book festivals and among book clubs.
But there is one big change: a shift in readership from local papers to national ones.
Jorge manages a business development team in emerging markets focused on leveraging public and private sector partnerships to advance Wikipedia readership and local content creation.
The Times did not count the local populace among its readership, noting in a review that "if you intend visiting this interesting community theatre," it would be best to take a private car.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com