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This is one reason why Twitter has played a prominent role in so many recent protests and mobilizations: it combines the global reach of broadcasters with local, personalized relations (which we approximate in the form of reciprocal connections); in the light of our data, both features are important to articulate the growth of a movement.
But he did hint at a shift to a more local, personalized idea of news, which echoes Amazon's approach to customers.
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"We're using technology to facilitate a local relationship… Both the human and pet healthcare industries have moved away from this personalized, local care in recent years (the veterinary industry has seen large scale corporatization), and we feel it's important to bring it back.
On-demand, personalized local anaesthesia could be beneficial for the managing of relatively localized pain states, and potentially minimize opioid use.
These services are designed to give consumers instant access to personalized, local content.
New Web tools are making it far easier for people who are not skilled programmers to snap data sources with Web pages, like Lego blocks, to make "mash-ups" to, say, display available apartment rentals on maps or supply personalized local information to travelers.
For example, notifications can let local businesses offer personalized discounts targeting particular customers in a particular location.
The result is that national and international chains can target cities, countries or other custom location criteria for personalized, local messages.
"By harnessing the power of text messaging, we can engage voters in the political process using the latest technology and provide personalized, local campaign updates to our supporters nationwide," Clinton said in a statement on the launch of her service.
Airbnb delivers personalized local experiences, powered by the crowd.
"When we started AdMovate in 2012, we built a product enabling advertisers to create and deliver personalized, hyper-local targeted offers through the mobile channel.
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