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A local advertiser, Ken Millman, is the first at the helm.
Erin Hubert, program director for Entercom, said that although the station received only one complaint about the spot, it was dropped "because a local advertiser wanted that time".
Under the new Google program, a potential local advertiser -- a New York dentist, say, who has no interest in reaching patients outside the city -- can accomplish the Internet equivalent of advertising in a local newspaper rather than paying to reach a global audience.
Yelp had a 67% return advertiser rate, and that would have been much higher if it hadn't DOUBLED its local advertiser count in that year.
Scott Kliger – Founder Another Tom Latinovich – FoundifferenceP Joshua Kopelman – Chaisman Susan S. Brathat – Advifor.
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His goal was: To take a print press off a journalist's back and Google out of local advertisers' loop, by putting locally-sourced and respected sports reports in the palm of everyone's hand, whilst at the same time giving local advertisers the chance to put their brand in front of their neighborhood audience.
By telling advertisers what viewers are watching, the AdSmart set-top box technology lets both national and local advertisers serve much more relevant advertising to particular categories of viewers.
Ultimately, the weeklies failed because they were unable to draw enough revenue from small local advertisers, who were generally interested in advertising in a very limited area, Mr. Moss said.
Yahoo! insists they have no aspirations of building a locally focused advertising sales force or targeting the historical bond between local advertisers and newspaper publishers.
Its managing director, Fiona Ryder, registers "delight" with the audience reception and say: "It is making a real difference to the communities we serve, and local advertisers have reported tangible results from their TV advertising campaigns".
Early on, other big newspapers offered local advertisers better prices if they agreed to exclusive advertising deals.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com