As a result, networks are looking to schedule programming that can encourage live viewing.
Evidently, the information available even in near-distance, live viewing (visual detail, 3D form, motion) did not allow viewers to distinguish hyper-realistic masks from real faces with any generality.
We're finally seeing the ways that Facebook Live and Periscope differentiate, considering the streaming and live viewing experiences are nearly identical.
"This and Aereo are both a response to the fact that people are habitually connected to live viewing," he said.
Mr. Lawenda placed red blocks on the Univision side of the scale that were labeled with the reasons advertisers should consider the network: "young consumer," "live viewing," "high engagement," "mobilization" and "unduplicated audience".
Twitter has become a companion to live viewing, especially during major sporting events like the World Cup.
Like a VCR with brains, TiVo lets viewers pause or rewind shows in progress and return to live viewing at any time.
Nonetheless, the "live" viewing numbers for premiere week offer a glimpse into what is clicking with audiences so far.
There's live viewing of regular TV.
But the proportion of live viewing is shrinking while time-shifted viewing is expanding.
Advertisers far prefer live viewing because so many people skip commercials during taped replays.
