Exact(14)
Live viewership in younger demographics is sinking below 50%.
In the DVR age, networks desperately want to hang on to live viewership.
Until now, upfront agreements were based on live viewership of shows.
Individual games will attract an average live viewership of about 125 million, he said, roughly the same as for the Super Bowl, the championship match in American football.
Even accounting for the loss of live viewership to the Web, these are low figures, and part of a downward trend.
The changes include the shift to commercial ratings from program ratings, which advertisers had long sought, and the measurement of viewership based on "live plus three" — counting live viewership along with three days' worth of playback of recorded programs.
Similar(46)
Surely there were more streams that UFC didn't find how can you patrol the entire Internet?—and the numbers don't include non-live viewership.
Secondly, the video sharing site is combining live stream viewership along with on-demand viewership over a period of days.
In the latest DVR rankings report for the week of May 14 to May 20, which includes the initial live broadcast viewership figures and DVR-playback numbers for the next seven days, "Modern Family" gained 4.3 million total viewers to go with a 59 percent boost in the 18-to-49 18-to-49 18-to-49
The growth in live streaming viewership isn't particularly surprising.
Livestream is seeing significant growth in live video viewership overall.
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