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The wooden benches of the media gallery were filled on most days, with a handful of journalists transmitting live snippets of the proceedings to the Internet via Twitter.
Even if those live snippets in ads include brands apologizing about missteps or customers griping, it still could benefit advertisers because in an era when consumers actually become friends with companies on Facebook, those consumers may expect some warts-and-all human characteristics.
"For four months, we got to live snippets of what they go through in their daily lives — waking up at 5 a.m. and working in 50 degree temperatures, but at the end of the day, we go back to our lovely flats in Dubai," said Mr. Kaabour.
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Then came 15-second spots on "Saturday Night Live" with snippets of "Get Lucky" to whet the public's appetite, and finally a videotaped promotion at the Coachella music festival in which Mr. Rodgers and Mr. Williams appeared with Daft Punk.
Last spring, I wrote about the first season of the HBO series "Treme," David Simon's jazzy ode to post-Katrina New Orleans, which unfurls at an unhurried pace, interspersing scenes of high drama with long stretches of everyday living and snippets of live music.
Every journalist with a phone adopts Periscope to live-stream snippets of political campaigns or riots.
From a soup kitchen, postal sorting office and a night bus to a dying man's hospital bed, the Occupy London encampment at St Paul's and a woman bathing with a budgie on her head (and an awful lot more), the film does capture the singularity of our lives, the snippets ranging from the intriguing to the dull.
Radio sensation Ira Glass, of This American Life, returns to Berkeley with a show combining live talk, radio snippets, dance and music.
Both Charlotte Higgins and I will be tweeting snippets live (follow us at twitter.com/andydickson and twitter.com/chiggi; we'll use the #TP2010 hashtag).
Phoebe: I think we live in a snippet society, where people just take, "Oh you said this thing?
Yet despite the huge public fascination, the three major networks limited their coverage to an hour a night, a prime-time patchwork of highlight reels, catchup snippets of live speeches, and commentary.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com