"There is little brand loyalty.
"But there's just a slush of products in the market, and relatively little brand loyalty.
There's a little brand that we built that's doing incredibly well — the Pact underwear line.
The unbranded hotels enable the casinos to attract high-level gamers who have very little brand loyalty, he said.
Pacific Rim is neither: it's hard to launch a new property with little brand awareness and a lack of A-list talent.
There are also plans for a "cheeky little brand" that will go on sale in the cat hotels, and possibly in a supermarket.
"If this was going to come under my portfolio, I'm a little brand crazy, so I said, let's create a real brand, define a space, understand who we are programming for".
"That may have been true once but recent research shows that boomers are maintaining their youthful ways, with a taste for new products and little brand loyalty except for products like toothpaste".
In return for putting the Fuse Science name on his golf bag in next week's Chevron World Challenge, Woods will get an undisclosed stake in the company, which has about a $40 million market capitalization and little brand recognition.
It kind of reminds me of when pilots used to give young passengers wing pins to commemorate their flight, and maybe build a little brand loyalty in the process.
