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London, however, was well supplied with book-sellers, who were prepared to shop around the continent to find material for a growing body of literate customers.
But, for an increasingly fashion-literate customer, a lipstick or bottle of the same old designer eau de toilette isn't quite enough to satisfy.
And for Corney & Barrow, there may be another hidden cost: the price of the drinks it owes its derivative-literate customers, who gave it the idea in the first place.
"I mean literally literate".
The Hymans had shown me a few of the sixteenth-century workhorses from their collection — recipes lifted from the court classics and sold by street peddlers as soon as there were customers literate enough to read them — and those books were plain little things, like penny dreadfuls, no bigger than four or five inches, that could be carried home in a pocket or a small purse.
Many think banking too expensive and complicated, and helping new customers become financially literate takes time.
The Web site, which the company says will be technologically literate enough to filter out U.S.-based customers and underage gamblers, is the first move into online gambling by a U.S. firm.
And it works both ways: "We have also seen an emerging male customer profile that is extremely fashion-literate, shopping womenswear and women's accessories".
Customers do not even have to be literate to use the service: many simply remember the sequence of buttons they need to press.
"The Anne Klein lady wants a nice red blazer," an industry expert told me, "but a customer for Isabel's clothes has to be literate in fashion to read their subtlety, and even then it's only fully apparent in a dressing room".
Web-literate sales representatives have learned to use extranets to assemble customer sales histories.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com